GENR8, an evidence-based performance nutrition company, announced the certification of all versions of its first performance nutrition product, Vitargo®S2™, as being free of banned substances. The certifying organization orchestrating the analyses on each of the Vitargo S2 products, Banned Substances Control Group (http://www.bscg.org/GENR8.php), uses a laboratory certified by CAP (The College of American Pathologists) and CLIA (Clinical Laboratory Improvement Amendments), and is a World Anti-Doping Association (WADA) experienced laboratory. Vitargo S2 is the only sports fueling and recovery carbohydrate supplement with peer reviewed university research proof of superior effectiveness and certified to contain undetectable levels of banned substances. Vitargo S2 uses a patented, sugar-free carbohydrate with superior refueling and recovery benefits, proven in three university human studies. GENR8 is poised to redefine what a performance nutrition brand should be, anchored by its core philosophy and guarantee - “Proof Before Promises‘”. Vitargo S2 is available at select GNC stores nationwide, and at www.gnc.com and www.genr8speed.com.

“Confidence is critical,” states Anthony L. Almada, MSc, President and Chief Executive Officer of GENR8 and co-founder of sport nutrition company EAS in 1993. “Not only do endurance and physique/strength athletes need to be confident that the actual product they buy is proven to deliver on its performance promises, but also that it is free of banned substances. We use a certified, double GMP (Good Manufacturing Practices) manufacturer and the top banned substances testing laboratory in North America. This is the essence of our Proof Before Promises. VitargoS2 has almost a decade of university research published in peer-reviewed biomedical research journals backing the actual product available to athletes. This kind of distinction would be worthless if we could not also offer a convincing level of assurance that each batch of our products was also rigorously screened for banned substances before being released for sale.”

“A commitment to real science is the critical ingredient in GENR8,” confirms Robert Wildman, PhD, RD, a noted authority on sport nutrition and the VP of Scientific Communications at GENR8. “We have engaged an elite banned substances analytical laboratory—with abundant WADA experience—to test every batch and certify undetectable amounts of substances banned by sport regulatory bodies such as the International Olympic Committee, NCAA, NFL, MLB, and WADA.”

GENR8 is based in Southern California and was started in 2007 and is led by nutritional and exercise biochemist Anthony L. Almada, MSc, the co-founder of sports nutrition company EAS—the first company to introduce creatine to North America and employ a university research program substantiating the safety and efficacy of its products. GENR8 has an executive and management team with over 200 years of nutrition industry experience. GENR8 innovates and markets superior, patented, university-proven, evidence-based solutions to augment performance and recovery for individuals engaging in intense exercise, training, and competition, from auto racing to windsurfing. Each GENR8 product is the result of incremental university research studies performed in humans, demonstrating safety and effectiveness on the actual products offered for sale. Visit www.genr8speed.com for more details.